The Google Cloud CEO Communication Playbook

Why Thomas Kurian’s clarity stands out—and how you can use the same tools

You know that feeling when someone says something, and you think, “Wait… that’s exactly how I think”? That tiny jolt of recognition that makes you sit up a little straighter?

That happened to me while listening to an old fireside chat with Thomas Kurian, the CEO of Google Cloud. Amy Brady was moderating, and halfway through the interview, I actually paused the audio and thought, Wow—this guy communicates with such ridiculous clarity.

And here’s the funny part:
The interview was recorded in 2019. Yet somehow, it feels even more relevant today. Tech has only gotten noisier since then—AI everywhere, cloud-on-cloud, new abstractions every week. In a world full of complexity, the people who communicate clearly stand out even more.

Before Google, Thomas spent 20 years at Oracle as CTO, reporting directly to Larry Ellison. You can feel that experience in every answer he gives. As someone obsessed with communication, I couldn’t help but study how he spoke, not just what he said.

Three patterns jumped out—simple, powerful, and incredibly practical.

1. He Uses Numbered Lists—Constantly

One of the first things you’ll notice about Thomas is how neatly his mind works.

When he describes Google Cloud’s offerings, he breaks them down into three buckets:
Infrastructure, Tools, Solutions.

When he talks about the principles behind Google’s infrastructure work, he gives you two: Simplification and Integration.

Two. Three. Never seven. Never fifteen. Always clean, always memorable.

There’s a reason the “rule of three” has survived for thousands of years. Our brains cling to it.

As Anne Lamott put it, “Good writing is telling the truth in the cleanest way possible.”
Numbered lists are one of the cleanest tools we have.

2. He Tells Simple Stories

Once you notice the numbered lists, the next thing becomes obvious:
Thomas teaches through stories.

Two of them stuck with me instantly.

Story 1: The Pasta Factory
A major pasta manufacturer was slowing down because humans were manually inspecting pasta for defects. Google came in, added camera and image-recognition capabilities, and suddenly the line could run faster without sacrificing quality.

It’s such a simple story, but you can see it. The conveyor belt. The pasta is moving. The broken pieces. The fix.

Story 2: UPS Routing
UPS used to spend seven hours calculating optimal delivery routes every morning. With Google Analytics, they can now do it in four minutes. Real-time routes. Real-time traffic. Real-time savings.

These aren’t complicated case studies. They’re vivid little snapshots.
And they work.

Stories are like mental Velcro—they make ideas stick.

Since listening to this interview, I’ve tried weaving more short stories into my own explanations. And I’m not exaggerating when I say: people instantly lean in more.

Data tells. Stories sell.

3. He Uses Analogies to Make Hard Ideas Easy

The third pattern Thomas uses—and it might be his superpower—is analogies.

When explaining why Google supports multi-cloud, he doesn’t jump into Kubernetes or container orchestration. He goes back in time.

Before Java, developers had to write software tied to a specific operating system. Java changed the game by letting you “write once, run anywhere.”

Thomas compares Google’s multi-cloud work to that shift.
Google is building the layer that lets companies “deploy once, run anywhere”—whether that’s Google, AWS, or Azure.

Analogies take something familiar and connect it to something new. And when you get the analogy right, people instantly understand your point.

Since hearing this, I’ve been more intentional about using analogies—not to “simplify,” but to translate. Tough ideas become accessible. People nod instead of staring. And the conversation moves forward faster.

Einstein had that great line: “If you can’t explain it simply, you don’t understand it well enough.”
Thomas gets this.

The Three Takeaways (the way Thomas would do it)

1/ Use numbered lists
Break complexity into clear, digestible chunks.

2/ Tell stories
They’re the easiest way to make abstract ideas feel real.

3/ Use analogies
They bridge what people know with what you want them to understand.

These aren’t “communication tricks.”
They’re habits.
And once you start practicing them, you can’t go back.

Two Quick Reflection Questions

1. Which of these three skills—lists, stories, or analogies—would strengthen your communication the most?

2. What’s one idea you’re working on right now that you could explain using a short list, a simple story, or a helpful analogy?
   

If you want to hear Thomas in his own words, here’s the interview.